Privacy Policy

Last updated: October 27, 2025

This Privacy Policy explains how Ever After Vows (operating in connection with Krazalkovich Technology Group LLC) collects, uses, shares, and safeguards personal information when you visit bookeveraftervows.com (the “Site”), communicate with us, or use our wedding-officiant and related services (the “Services”).

We value clear, simple language. If anything here is confusing, please contact us—we’re happy to help.

Who We Are

• Controller/Owner: Ever After Vows
• Service Area: Primarily Pennsylvania & South Jersey; we serve clients elsewhere by arrangement.

Scope

This Policy applies to information we collect:

• On this Site (including forms and embedded tools/widgets),
• Via email, text, phone, and social DMs,
• Through booking and questionnaire tools we use (e.g., scheduling, forms), and
• During delivery of our Services before, during, and after your event.

This Policy does not cover websites, platforms, or tools we don’t control. Those are governed by their own privacy policies.

Information We Collect

We collect information in three ways: (1) you provide it to us; (2) it’s collected automatically; and (3) we receive it from third parties.

• Contact & Identity: name, email, phone, pronouns, role in the event (e.g., partner, parent, planner).
• Event Details: dates, locations, ceremony preferences, questionnaires, timelines, rehearsal info.
• Story & Personal Content: how you met, proposal details, vows, readings, family names, cultural or religious considerations, accessibility needs.
• Business & Logistics: billing address, invoices, contracts/agreements, communications, signatures.
• Payment-Related: payment status and method. We do not store full credit card numbers on our systems; payments are processed by third‑party providers.
• Testimonials & Media: reviews, social tags/mentions, photos or videos you send us or authorize us to use.

When you visit the Site, we (and service providers) may automatically collect:

• Technical Data: IP address, device/OS/browser, pages viewed, time on page, referring/exit pages.
• Cookies/Identifiers: session cookies and similar technologies that help the Site function and (if enabled) measure performance or deliver/measure ads.

• Scheduling/Forms/CRMs: data submitted through booking and intake tools you use (e.g., Calendly, form plugins).
• Reviews/Directories/Marketplaces: information you share on platforms like Thumbtack, Zola, or Etsy that you connect with us.
• Social Platforms: usernames, profile info, and content you make public or send to us via Facebook/Instagram/other messaging.

Note: Specific third‑party tools may change over time. Examples we may use include: WordPress form plugins, Calendly (scheduling), Elfsight (reviews widget), social pixels/embeds (Meta/Facebook/Instagram), analytics (e.g., Google Analytics), and marketplaces (e.g., Etsy embeds). Each has its own privacy policy.

How We Use Your Information

We use information to:

• Provide the Services: plan and perform ceremonies; prepare drafts, scripts, and vows; schedule meetings; manage bookings, invoices, and payments; coordinate rehearsals; and deliver customer support.
• Communicate: respond to inquiries; send confirmations, reminders, updates, and administrative messages.
• Operate the Site: maintain security, debugging, and performance; remember your preferences (e.g., form or cookie settings).
• Improve & Personalize: refine our Services and Site, develop new offerings, and tailor content to what visitors find helpful.
• Marketing (respecting your choices): showcase testimonials or client stories and photos only with permission; measure/understand ad effectiveness if analytics/pixels are enabled; send occasional updates you can opt out of anytime.
• Legal/Compliance: maintain records, enforce agreements, protect against fraud/abuse, and comply with law.

Where GDPR applies, we rely on one or more of these legal bases:

• Contract: to provide the Services you request.
• Consent: for optional items (e.g., marketing emails, certain analytics, media sharing).
• Legitimate Interests: to operate, secure, and improve our business in ways that do not override your rights.
• Legal Obligation: to meet recordkeeping, tax, and other regulatory requirements.

How We Share Information

We do not sell your personal information. We may share information with:

• Service Providers/Processors: companies that help us run the Site/Services (hosting, email, forms/scheduling, analytics, payments, bookkeeping). They may access information only to perform services for us and must protect it.
• Event Partners at Your Direction: with your advance knowledge/permission (e.g., planners, venues, photographers) to coordinate your ceremony.
• Legal & Safety: if required by law, legal process, or to protect rights, safety, or property.
• Business Transfers: in the unlikely event of a sale/merger/reorganization, subject to confidentiality and applicable law.

Cross‑Context Behavioral Advertising (U.S. state laws): If/when we use advertising pixels or similar tools, certain sharing with ad partners may be considered a “share” (not a sale). Where required, we will honor “Do Not Sell or Share” choices and Global Privacy Control (GPC) signals.

Cookies & Tracking Technologies

We use:

• Strictly Necessary Cookies: required for core Site functions.
• Functional/Preference Cookies: remember selections (e.g., form fields, consent choices).
• Performance/Analytics Cookies (optional): help us understand Site traffic and improve content.
• Advertising/Retargeting Cookies (optional): measure campaigns and show relevant ads.

Your choices:

• Use your browser settings to block/delete cookies.
• Use Site controls if available (e.g., Cookie Preferences button) to accept/decline non‑essential cookies.
• If you are in a location with enhanced rights (e.g., CA/EEA/UK), you may also use a “Do Not Sell or Share My Personal Information” link or GPC signals, if we enable ad/analytics tools that require it.

Your Privacy Choices & Rights

• You can unsubscribe from non‑transactional emails anytime via the link in the message or by contacting us.

• We only share your story, vows, or photos publicly with your consent. You can withdraw consent at any time, and we’ll stop future use.

Depending on your state, you may have the right to request access, correction, deletion, or to opt out of targeted advertising (“sharing”), the sale of data (we do not sell), or profiling. To exercise rights, contact us at the email above. We will verify your request consistent with applicable law.

If GDPR applies, you may request access, correction, deletion, restriction, portability, or object to certain processing. Where we rely on consent, you may withdraw it at any time. You may also lodge a complaint with your local supervisory authority.

Data Retention

We retain information only as long as needed for the purposes described above, including to provide Services, comply with legal/financial obligations, resolve disputes, and enforce agreements.

Typical guideposts:

• Inquiry data: up to 24 months after last interaction.
• Client records/contracts/invoices: 7 years (for tax/recordkeeping).
• Drafts/scripts/media you’ve consented we keep: until you revoke consent or request deletion, or until no longer needed for our Services.
• Cookie identifiers: per cookie type/vendor settings or until you clear them.

Security

We use reasonable technical and organizational safeguards designed to protect information (e.g., encrypted transport (HTTPS), access controls, least‑privilege access, and routine updates). No method of transmission or storage is 100% secure; please contact us immediately if you suspect unauthorized activity.

Children’s Privacy

Our Services are intended for adults. We do not knowingly collect personal information from children under 13 (or under the age of consent where you live). If we learn we have collected such information, we will delete it.

International Visitors

If you access the Site from outside the United States, be aware your information may be processed in the U.S. and other countries that may have different data protection laws than where you live.

Third‑Party Links & Embedded Content

Our Site may include links to or embeds from other sites (e.g., social posts, reviews widgets, scheduling, or marketplace storefronts). Interacting with those features may allow those third parties to collect information under their own policies. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Policy from time to time to reflect changes to our practices or for legal/operational reasons. When we do, we’ll change the “Last updated” date at the top. Material changes will be highlighted for a reasonable period.

Quick Summary (Plain‑English TL;DR)

• We collect only what we need to serve you well.
• We don’t sell your data.
• We only share your photos, vows, or stories with your permission.
• You can opt out of marketing and request access/corrections/deletion.
• Cookies help the Site run and (optionally) measure what’s useful; you’re in control.